Sportswashing and greenwashing have develop into generally understood phrases to explain using widespread and virtuous tendencies and celebrities to detoxify a model or, more and more, a regime.
The entrance runner of the sort of advertising is Qatar, the place the FIFA World Cup was held in 2022 regardless of summer time temperatures of over 45 °C.
No downside. With a number of billions invested and a FIFA supervisor mendacity on his again, the match was postponed till winter.
The Center East’s rulers worth the ability of worldwide celebrities and types to not solely draw consideration to their occasions and due to this fact their cities, but in addition the reassuring concept that if megastars are backing a challenge, it should be okay with the remainder of us additionally behind it.
Subsequent up within the area is the Doha Jewelery and Watches Exhibition (DJWE), which is in its twentieth 12 months from February 5-11.
Sponsors embrace French World Cup winner and Arsenal legend Thierry Henry and supermodel Irena Shayk, as soon as the girlfriend of Christiano Ronaldo, one of many world’s biggest strikers, who’s now benefiting from the top of his profession in Saudi Arabia.
There is no such thing as a revealed record of exhibitors, however the truthful’s organizer guarantees “unprecedented entry to worldwide manufacturers reminiscent of Chanel, Cartier, Tiffany & Co., Bulgari, Rolex, Patek Philippe and IWC, amongst others.”
Talking about his help of the occasion, Mr Henry, a former Ebel model ambassador, stated: “All through my profession I’ve at all times appreciated one of the best in design and luxurious. I’m an avid supporter of the watch trade and admire the dedication, experience and years of coaching that go into making a watch. I am actually excited to expertise the whole exhibition and the whole lot it has to supply and will probably be looking out for particular items, designers and craftsmen. I’m additionally wanting ahead to attending to know Qatar’s different cultural highlights.”
