Golden Rolex billboards within the fashion of the wavy DateJust Pie Dish bezel dangle on Previous Bond Avenue as building begins on what’s going to develop into the model’s largest showroom in Europe.
The Watches of Switzerland Group will personal and handle the operation, which is able to embody areas for retail, exhibitions and occasions.
WoSG can also be opening a Tudor boutique on the nook of Previous Bond Avenue and Piccadilly.
Patek Philippe is at the moment engaged on increasing to incorporate a further retail unit subsequent to its Bond Avenue boutique.
Work to construct the three-story Rolex emporium was delayed final 12 months as a result of Gucci, which beforehand occupied the historic No. 34 constructing on the well-known luxurious buying avenue, took longer than anticipated to maneuver its flagship additional north on Bond Avenue.
The Rolex megastore is anticipated to occupy 7,200 sq. meters throughout three flooring, making it eight occasions bigger than the 900 sq. meter Rolex boutique, additionally operated by WoSG, which it replaces on the identical avenue.
As soon as opened, will probably be the one Rolex retailer on the road after Wempe closes in 2022, Mappin & Webb makes approach for the Tudor boutique and WoSG closes its smaller monobrand retailer.
In response to WoSG, the flagship will give attention to buyer hospitality and Rolex historical past.
It’s designed by Rolex Geneva in collaboration with the Watches of Switzerland Group.
Unveiling the mission, Brian Duffy, CEO of Watches of Switzerland Group, mentioned: “We first opened the Rolex boutique within the mid-Eighties and have efficiently represented the model on Bond Avenue ever since.”
“We have now been searching for a bigger area for a while to showcase the Rolex model the best way it deserves.
“We’re delighted to open this important Rolex boutique in collaboration with Rolex within the metropolis that’s the birthplace of the Rolex model.
In response to WoSG’s newest monetary report, the Rolex showroom will open in summer time 2024.
An AP Home will even be opening in Manchester in collaboration with Audemars Piguet. In response to the corporate, the lounge is scheduled to open this fall.
