It’s kind of retro to speak about internet visitors nowadays.
The brand new jargon is about affect, followers and engagement; Actions taken by social media giants like Meta.
However there was a notable shift in entrepreneurs’ mindset that probably the most precious demographic desires to learn and scroll by Instagram and Tik Tok feeds.
Print is experiencing an identical renaissance as mechanical watches; It is not a lot a recreation of plenty as it’s considered one of worth and alignment with the most effective media, not the worst.
I do not lengthy for the previous. Persons are way more knowledgeable in at present’s digital world.
General, additionally it is a step ahead that anybody who has an opinion, a joke or a small video can share it with the world.
However I am a little bit of a traditionalist on the subject of the character of publishing, as a result of whereas a lot has modified over the course of my profession, one essential factor has remained the identical.
It’s the job of knowledgeable media firm or model to construct a precious viewers and primarily lease that viewers to advertisers.
That is precisely how social media influencers make their cash.
Who’ve advertisers reached by working with WatchPro this 12 months?
On-line, WatchPro.com welcomed over 2 million customers in 2023, up 120% from 2022, and people customers generated 7.2 million web page views, up 349%, and it is nonetheless per week away!
78.2 million of WatchPro.com’s guests (over 1.5 million customers) browse on their cellphones.
In accordance with Google Analytics, the three hottest profiles of WatchPro.com guests this 12 months are “Buyers/Buying Lovers,” “Information and Politics/Avid Information Readers/Leisure Information Lovers,” and “Journey/Journey Lovers.”
Thus far, so center class.
Most of WatchPro.com’s guests (817,423 customers in 2023) come from the UK. The USA is second with 285,837. We even have an internet site USA.watchpro.com centered on this market, together with editions in German, French and Arabic. Prepare for Spanish in 2024.
I am happy with what the ever-growing WatchPro workforce has achieved this 12 months and look ahead to studying what’s subsequent.
We’re at all times listening, studying and hoping our entrepreneurial spirit retains us on monitor with our overarching mission: to turn out to be the biggest watch title on the planet.
Take pleasure in your Christmas and I look ahead to welcoming you once more within the New Yr.
