In October, the IWC Schaffhausen flagship boutique reopened on Rodeo Drive in Beverly Hills, California.
The purpose of the showroom is to make use of trendy expertise to deliver the IWC universe to life whereas honoring the historical past and heritage of the Richemont-owned watch model.
IWC has had a presence in Beverly Hills since 2008, when it opened a boutique on Brighton Method.
In 2015, it moved to Rodeo Drive, however the newly renovated showroom adopts the model’s trendy mixture of supplies, significantly ceramic, which hyperlinks to a few of its hottest watches.
“We’re excited to welcome clients and guests alike again to our flagship boutique on Rodeo Drive. With our American roots, it has a particular place in our hearts,” says Christoph Grainger-Herr, CEO of IWC.
“The redesigned boutique is impressed by American landscapes mixed with expertise and tales about our engineering. This interplay displays our revolutionary spirit. The relaxed but refined area permits guests to totally expertise our universe, be impressed and study extra in regards to the many sides of IWC,” he provides.
The 528 sq. meter boutique is designed in a loft fashion and includes a floor-to-ceiling glass facade and entrance.
IWC’s spirit, craftsmanship and technical experience are shared utilizing trendy expertise, together with an in clockworks illustrated.
