A 450-meter-tall skyscraper is being built in the Middle East’s commercial capital, Dubai, with a Franck Muller clock as its crowning achievement.
The apartments were put up for sale this month. The off-plan starting price for a two-bedroom apartment started at the equivalent of £508,000.
The building is believed to be the tallest clock tower in the world and will generate sales of £440 million when sold out, according to officials in the United Arab Emirates.
It is the second skyscraper project in Dubai to be associated with a luxury watch brand.
Jacob & Co wants to make its name known a diamond light tower in Dubai; a city-state where even the most extraordinary real estate dreams can become reality.
“With our latest project, where architectural opulence meets timeless luxury, we are bringing Franck Muller’s first branded residences to the market,” says Eman Taha, CEO of London Gate, which is developing the project.
“With this partnership, we aim to restore standards of sophistication and elegance and create a living experience that reflects the brand values and vision of London Gate and Franck Muller.
“An exclusive branded residential project; This will be a testament to our commitment to creating unparalleled and unprecedented spaces that are in line with the essence and prestige of our brand partner.”
Erol Baliyan, managing director of Franck Muller, added: “We are delighted to expand in the Middle East with this unprecedented partnership with London Gate.
“We have strategically explored the branded real estate market in the UAE to translate the legacy of brand excellence into the real estate space. We are pleased to have found the right partner in a renowned real estate agent like London Gate, who shares our brand vision and believes in Franck Muller’s values.
“It is incredible to launch Franck Muller’s first-ever real estate collaboration in a world-class city like Dubai, considered one of the most vibrant, luxurious and developed cities in the world.”
Construction is underway and the first residents are expected to move in during 2027.
