On this ultimate episode, Ben is joined by Davide Cerrato, CEO of Bremont. Cerrato has had a protracted and profitable profession within the watch trade since becoming a member of Panerai in 2004. He’s most likely greatest recognized for his time at Tudor, throughout which the model relaunched in the USA and launched the Black Bay line. But it surely’s not simply enterprise for him; The cheerful and well-dressed Italian brings his distinctive sense of favor to the intense Swiss watch trade. After Tudor, he held positions at Montblanc and HYT earlier than being named CEO of Bremont in Might 2023. The announcement got here after billionaire hedge fund supervisor Invoice Ackman and Hellcat Acquisitions LP invested $59 million in Bremont in a financing spherical Monetary Instances The corporate was reportedly valued at greater than £100 million.
As Cerrato tells us, Bremont is making ready to “relaunch” the model at Watches & Wonders in April 2024 – the primary time it can exhibit on the annual Geneva present. On this Ben Clymer presents In dialog, Cerrato tells us about his imaginative and prescient for Bremont and the alternatives he sees, his over 20 years of expertise with watches and slightly Italian tailoring.
