Purchase, promote and gather Patek’s daring Nineteen Seventies designs


These references clearly characterize an inevitable response to the keenness for expertise. Fairly totally different from, for instance, the Heart Pompidou, designed in 1977 by Renzo Piano, Richard Rogers and Gianfranco Franchini, which was actually an necessary materials illustration of the triumph of expertise (and all the time me jogged my memory of Swatch Jellyfish, however I digress). The Pompidou showcased all the pieces that folks had beforehand tried to cover with its exterior escalators in glass tunnels and brightly color-coded and uncovered service programs – a hanging similarity to at the moment’s aesthetic method to watchmaking and the concentrate on openwork and skeletonized dials. However within the Nineteen Seventies, Patek opened up a totally new design language with its considerably determined technical cynicism in direction of wristwatches. “What Patek mentioned was, ‘Look what we will do, and there is not even a transparent caseback in sight,'” Toledano defined.

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