In keeping with the Watches of Switzerland web site, the corporate was based 100 years in the past, in 1924, by Maurice Lane, who began a watch transport firm.
G&M Lane & Co, as Watches of Switzerland was initially referred to as, opened its first workplace at 26 Ludgate Hill within the Metropolis of London.
In the present day the group is likely one of the world’s largest retailers of luxurious watches and jewelery with annual gross sales of round £1.5 billion and is kicking off its a centesimal anniversary with a particular watch made by one among its key model companions, Cartier.
The watchmaker turned to the historic archives of Tank Louis Cartier to create a restricted version of 100 items in gold with a gold sunburst dial embellished with Roman numerals at 12 and hour markers at 6 o’clock.
The blued metal fingers completely complement Cartier’s signature blue sapphire cabochon within the crown and the darkish blue alligator strap.
Cartier’s slim 1917MC mechanical motion is protected by a gold caseback with a particular engraving for Watches of Switzerland.
The watch will probably be out there from June 1st for £12,700. Nevertheless, prospects can register their curiosity and pre-order now for a deposit.
“We’re delighted to rejoice our a centesimal anniversary with the launch of the unique Tank Louis Cartier,” stated Brian Duffy, CEO of the Watches of Switzerland Group.
“This relationship with Cartier, one of the vital revered watch manufacturers on this planet, displays our shared ardour for watchmaking and our dedication to delivering distinctive craftsmanship to our prospects.”
Laurent Feniou, Managing Director of Cartier UK, added: “We’re honored to current this particular timepiece that embodies the spirit of Cartier London’s wealthy heritage in watchmaking and innovation in formal watches. We’re happy to unveil a singular design of the Tank watch and sit up for sharing it with Watches of Switzerland on the event of their a centesimal anniversary.”