As Chester-based watch model Cestrian Watches approaches its second yr of buying and selling, the model is seeking to lengthen its mantra of affordability with out compromising on high quality even additional.
Founder David Parry displays on the origins of the model, saying: “Cestrian grew out of my expertise as a director at WatchNation, an organization I based over seven years in the past primarily based on a lifelong ardour for computerized watches.”
Since its inception, WatchNation has cultivated relationships with established manufacturers, leading to WatchNation being the driving power behind the unique Rotary Tremendous 7 assortment, which was extraordinarily nicely acquired.
After a number of years within the enterprise, Parry realized that established manufacturers in all probability had the notion that high quality equaled excessive costs, leaving the entry-level watch fanatic behind.
Utilizing the infrastructure he constructed at WatchNation, he created his personal model, Cestrian, which challenges the notion that excellence solely comes with a excessive worth.
Parry added: “Our purpose is to streamline the provision chain and supply a direct-to-consumer service by leveraging WatchNation’s infrastructure to supply a totally operational buyer help workforce and repair heart within the UK.” This additionally permits us to totally help our two-year producer’s guarantee help, which supplies our prospects an extra degree of confidence in our merchandise.”
“We work with a London-based watch design company that has in depth sensible expertise within the watch business. We now have cultivated relationships with main producers within the Far East who’ve a confirmed monitor report of manufacturing watches for a lot of well-known world manufacturers. Our partnerships contain thorough analysis, testing processes and rigorous due diligence.”
“We imagine within the energy of listening, studying and steady improvement. Because of this, now we have taken under consideration each remark, criticism and suggestion from our prospects, as this permits us to make the mandatory adjustments to ship a watch that exceeds their wants and expectations. We now have challenged ourselves to go above and past and proceed to lift the bar for enchancment wherever we are able to.”
“Cestrian’s mission is to ship the very best quality and worth, therefore the slogan “Time for the Folks”. We design our merchandise for the absolute best high quality at their worth.”
With these core values in thoughts, the model launched its Dive Sequence and Grasp Sequence in 2022, a set that was relaunched in November with vital enhancements primarily based on suggestions from its buyer base and business specialists.
Cestrian’s newest mission is the Discipline sequence, which goals to embody the essence of a area and army model watch with its sturdy but refined design and gives a formidable 200m water resistance.
Waiting for 2024, Cestrian will broaden its assortment whereas remaining dedicated to reasonably priced high quality.
Parry hopes that in its second yr, Cestrian can proceed to revolutionize the business, “altering perceptions and constructing a buyer base within the reasonably priced, entry-level vary”.
To seek out out extra about Cestrian Watches and WatchNation, please contact David Parry at david.parry@cestrianwatches.com.
