Exhibition: Seiko explores the enjoyable and avant-garde with the Energy Design Undertaking 2024


Seiko has simply opened the most recent set up of Energy design missionT, the annual exhibition that invitations watch designers to discover experimental design concepts on a selected theme that deviate from their standard designs and produce progressive ideas that might sooner or later be included into watches. This yr’s exhibition is titled Extremely specialised watches and serves as an extension of final yr’s occasion with a continued concentrate on avant-garde designs with a purposeful contact. Considered one of this yr’s creations is a sukiyaki timer that helps the wearer prepare dinner beef within the hotpot bowl – full with a Kobe beef-patterned strap.

Initially conceived 20 years in the past and discontinued in 2009, Energy design mission was revived in 2022 to capitalize on elevated curiosity in Seiko’s numerous vary of timepieces. The 2024 exhibition will happen from January 19 to March 31 at Seiko’s showrooms within the stylish Harajuku district.

For this yr’s exhibition, Seiko recruited seven designers to create completely different views on wristwatches, with every design specializing in a selected timekeeping operate. There are seven watch fashions on show within the exhibition, every with two completely different configurations of dial, case and bracelet, leading to a complete of 14 completely different timepieces.

The Sukiyaki watch

Think about the ambidextrous wristwatch idea created by Seiko’s in-house designer Kento Ito. This watch embodies Grand Seiko’s distinctive fashion, seamlessly incorporating the important thing components of the Grand Seiko “White Birch” into a completely new aesthetic.

The angular “ambidextrous” idea look ahead to right-handers

The case is closely faceted and refined Zaratsu Polished and topped by a placing ten-faceted decagonal sq. bezel. And the utilized hour markers, rigorously hand-polished on 4 surfaces, replicate the subtle floor ending. The watch undergoes a dramatic transformation with an entire reversal of its coloration palette because the crown strikes from the precise aspect of the case to the left, remodeling it right into a left-handed watch.

And a “Destro” model that may be worn on the precise hand

One of many extra whimsical designs within the exhibition is the “Cover and Search” clock, designed as a instrument for youngsters’s play and that includes a timer to begin the sport.

The playful “Cover and Search” idea watch

And maybe essentially the most amusing watch within the exhibition is a literal “panda” chronograph with a panda face on the dial.

Energy Design Undertaking: Extremely specialised watches will happen from January 19 to March 31, 2024 at Seiko Seed, a showroom of the watchmaker. It’s open to the general public each day from 11:00 a.m. to eight:00 p.m. (final entry at 7:45 p.m.), besides on Sundays and public holidays, when it closes at 5:00 p.m. Admission is free.

Seiko Seed Harajuku
1-14-30 Jingumae
Shibuya Ward, Tokyo

For extra info, go to seiko-seed.com.


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