Swiss watch producer Girard-Perregaux and British racing icon Aston Martin introduced yesterday the extension of their three-year partnership.
Lawrence Stroll, Government Chairman of Aston Martin, and Patrick Pruniaux, CEO of Girard-Perregaux, signed an settlement to proceed the alliance that celebrates creativity and excellence in each luxurious watches and efficiency cars.
The journey started in January 2021 when the businesses joined forces as International Companions. Over the past three years, they’ve labored collectively on 5 limited-edition watches that symbolize the shared values of design, know-how and innovation.
Regardless of the very completely different requirements of System 1 automobiles, street automobiles and luxurious watches, Girard-Perregaux and Aston Martin have confirmed that their values are expressed in each creation, forming a robust synergy.
The collaboration started throughout the celebrations of Girard-Perregaux’s 230th anniversary and Aston Martin’s return to System 1. The end result was a collection of watches that remember the craftsmanship and innovation of each manufacturers. Past the bodily parallels between automobiles and watches, the partnership additionally highlighted their shared clientele.
The 5 limited-edition watches, together with the Three Flying Bridge Tourbillon Aston Martin Version and the Laureato Chronograph Aston Martin Version, showcased the interlocking applied sciences of each corporations. For instance, the Laureato Absolute Chronograph AM F1 Version included composite supplies derived from the Aston Martin System 1 automotive.
Because the Aston Martin Aramco System 1 crew recorded important enhancements within the 2023 season, securing seven podiums and a fifth place within the Constructors’ World Championship, the collaboration reached new heights. The upcoming AMR24 automotive, set to be unveiled on February 12, guarantees to proceed the crew’s success within the 2024 System 1 season.
With each corporations on an upward trajectory, the renewed partnership displays a shared imaginative and prescient and ambition. Girard-Perregaux, which regained its independence two years in the past, sees collaboration as an integral a part of shaping its future.
Aston Martin, represented by Marek Reichman, Government Vice President and Chief Artistic Officer, expresses his enthusiasm for the journey forward and emphasizes the enjoyment of connecting artistic personalities and pushing the boundaries of design.
As each corporations embark on the following chapter of their alliance, the dedication to exceeding buyer expectations stays unwavering and guarantees to deepen the artistic partnership with high-caliber timepieces that stand the take a look at of time.
