The subdued watch gross sales will proceed into the brand new 12 months


U.Ok. watch gross sales fell 4.7% in January after unexpectedly rising 2.8% in December.

Retailers and types shall be hoping that the economic system has turned the nook and progress is selecting up once more, though main Watches of Switzerland Group forecasts buying and selling circumstances will weaken within the third quarter of FY24 within the UK, 1 / 4 by which UK gross sales have been up The decline, which fell 7%, is predicted to proceed for the rest of the fiscal 12 months ending in April.

WoSG CEO Brian Duffy went additional in an analyst name, saying he expects the identical buying and selling circumstances to proceed all through the calendar 12 months.

Retail analyst GfK studies that January gross sales fell 8.8% year-on-year in London and 6.2% in the remainder of the UK.

Gfk Growth London vs Regions

The common promoting worth per watch elevated by 8% because the excessive finish of the market continued to outperform the amount phase.

However even the ultra-luxury class for watches priced above £10,000 fell 2.9% in January however has continued to rise by over 11% within the final 12 months.

In distinction, the worth of watch gross sales within the £1,000 to £3,000 worth class fell by 20.4% final 12 months.

Gfk increases sales in selected price points

Progress in Swiss watch exports to the UK has considerably exceeded retail gross sales since summer season final 12 months, suggesting that inventories are rising.

Over the previous two months, progress charges in retail gross sales and Swiss watch exports to the UK have change into extra aligned, hopefully an indication that we’ll not expertise a worrying oversupply that might result in worth reductions.

Gfk increases sales in Great Britain compared to Swiss watch exports

Globally, Swiss watch exports rose by 3.1% in January.

The expansion of Swiss watch exports continued to sluggish, however remained at a decent stage. Exports rose by 3.1 % to 1.9 billion francs in January in comparison with the earlier 12 months.

There may be proof of a shift in exports in the direction of valuable metallic watches, which elevated by 13.4%, whereas metal fell by 2.8% and bimetallic watches fell by 3.2%. Metal watch exports totaled 626,000 models in January, whereas solely 32,000 valuable metallic items have been offered overseas.

Within the Different Supplies class, exports rose 11.4% to 341,500 models, possible reflecting continued progress from Swatch with its bioceramic MoonSwatch and different collections.

Most main markets recorded a rise in Swiss watch exports in January. America (+2.2%) remained optimistic, as did most Asian and European markets. Notable exceptions have been Hong Kong (-4.7%) and Germany (-11.4%).

Highlights included the sharp enhance in Singapore (+10.2%) and the doubling of watch exports to Qatar (+118.4%), given the quite a few occasions deliberate within the nation this 12 months, notably the Doha Jewelery and Watches Exhibition earlier February .

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