Tissot’s PRX has accomplished nearly as a lot to revitalize Swatch Group’s quantity watch enterprise as MoonSwatch.
Seventies type, worth for cash and a rising curiosity in mechanical watches for youthful customers (sarcastically as a consequence of Apple bringing wristwatches again into trend) have made PRX one of many watch collections of the last decade.
Decided to maintain the momentum going, Tissot has simply introduced a collaboration with eight-time NBA All-Star Damian Lillard, who has constructed a following not just for his ball abilities below strain but in addition for his sideline as a rapper who goes by the identify Dame DOLLA within the music scene.
“Tissot and I share a typical perception: greatness might be for everybody,” emphasizes Mr. Lillard.
“Growing this signature PRX watch with Tissot was an unbelievable expertise. What I like concerning the PRX assortment is its elegant design paired with the Swiss watch high quality everyone knows, at a good value. A watch that displays my type and values - top quality, down-to-earth and inclusive. It’s about bringing world-class Swiss craftsmanship to each wrist, not simply the privileged few.”
The particular version could play greatest throughout the Atlantic, however the PRX Damian Lillard particular version from Tissot is a magnificence whether or not you are a basketball fan or not.
There are a selection of references to the 33-year-old level guard’s profession; some delicate, others extra apparent.
The gold PVD watch has a black dial with repeating zeros as a nod to Lillard’s jersey quantity. The second hand bears his monogram D as a counterweight.
The clock’s flange is split into quarters to inform Mr. Lillard’s private story in 4 chapters. DAME, TIME, DDKK and YKWTII (You Know What Time It Is) kind the circle.
If you flip the watch over, you will discover a clear case again that includes the participant’s well-known Dame Time celebration.
The PRX Powermatic 80 Gold PVD includes a 40mm case with a sapphire crystal entrance and a mineral glass again.
It’s powered by a Powermatic 80 caliber with a Nivachron steadiness spring and 80 hours of energy reserve.
The watch isn’t restricted. It is on sale now for $825.
