Publicity stunts want a certain quantity of shock worth to go viral nowadays, and that is precisely what California-based cleansing merchandise firm Nano Clear achieved in one in every of its social media shoots in Paris.
No expense was spared in an on-site manufacturing within the shadow of the Eiffel Tower in Paris, the place the watch cleansing package was demonstrated on a Rolex watch.
It is a model of video that Nano Clear has produced tons of of occasions earlier than: restoring a damaged watch utilizing its cleansing and sprucing merchandise.
The twist got here when the video all of a sudden jerked because the watch was stolen and we noticed the “Rolex Ripper” working away.
Issues can get robust on Instagram, so the video was instantly accused of being faux and Rolex being faux.
If that is the case, Nano Clear needs to be much more happy. Not solely did the corporate get the very best engagement on the video, it would not have even misplaced an actual Rolex or needed to go to the difficulty of negotiating with the Paris police.
The video, related to Vertigo1983, a social media administration firm with 1.1 million Instagram followers, has been seen 680,000 occasions on Instagram; Twenty occasions greater than Nano Clear usually expects for its reels, that are normally used to shine watches whereas well-known elements of the world are seen within the background.
Nano Clear was contacted for remark however has not but responded.
